Abstract: This article describes the presence of a subliminal thesis\u2014with conspiratorial and apocalyptic content\u2014in the discourse of the Seventh-day Adventist tradition based on a documentary
\nanalysis of Adventist publications from the 1900s to the 1990s. The history of the development of this thesis is classified into three periods: (1) Proto-Adventist Subliminal Thesis, from 1900s to 1940s, with a discourse of anti-spiritualist emphasis; (2) Adventist Subliminal Thesis\u2019 First Wave, from 1950s to 1960s, with a discourse of anti-media emphasis in the context of James Vicary\u2019s experiments in the 1950s; and (3) Adventist Subliminal Thesis\u2019 Second Wave, from 1970s to 1990s, with a discourse of conspiratorial emphasis in the context of the satanic panic of the 1980s and 1990s. The Adventist subliminal thesis is configured in a way of thinking that considers (1) the human being as a \u201cmass-man\u201d and culture as \u201cmass culture\u201d; (2) the media as having the power of manipulation and mental control; (3) adherence to moral panic phenomena as reactions to media threats to traditional values; and (4) the cosmic narrative of the Great Controversy as a worldview for understanding media messages and products as part of a satanic conspiracy.<\/p>\n
Keywords: subliminal messages; Seventh-day Adventist; conspiracy theory; moral panic<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"class_list":["post-7341","paper","type-paper","status-publish"],"acf":[],"yoast_head":"\n